Sunday 29 March 2015

3D Essay

What conclusions can you draw from the resurgence of 3D in the 21st Century cinema?

Films such as The Hunger Games: Mockingjay Part 1, American Sniper and Guardians of the Galaxy, are all examples of how a non-3D film can be more successful than a 3D film. Due to the new release of CGI in films such as Avatar in 2009, this film was set to bring the cinema attendance to a rise. But before all of this that happened, there are factors before that led it to what it is today. 3D is being release as a new thing but really it’s been available from the early 50’s. From the 50’s it was released as the new thing but then as technology grows and gets better, 3D soon run its time when the television was release in the mid 50’s and for that cinema attendance dropped. Other than that later on in the 80’s, the release of VHS again dropped attendance because it was a cheaper way for families to view films. Finally in the 09 Avatar was released to get people back in to cinemas to try and revive the experience that you get when going to the cinema.

When all of that happened it had a traumatic change to the way people viewed films. For the 50’s it was the television being released. When the television was released it brought down cinema and films because TV’s were the new thing and they started to become a trend other than going to the cinema. But because of this, the release of more 3D films to try and bring back audiences raised. But it didn’t work for the social factor of things because having a television meant that it would be cheaper for a group to watch things like films, but then on the economic side it was ruining the studios and cinema industry because they weren’t gaining profit from screen time. So for this the studios had to fight back to win audiences back from the new releases of technology.


Film critics are ones who judge films for there story line and how flowing the narrative actually is and if it makes sense, they are also there to judge the 3D films and judge if they actually needed to be in 3D. Critics are the ones who some people follow when going to watch a film in the cinema for the experience of that film. Some critics like Mark Kermode, really try and unravel why movie studios are making films 3D. Mark Kermode is one of many critics who properly judge in depth analysis to why 3D is such a flop in ways. Kermode states in his opinion, 3D will run its course and then die out and go back to normal 2D because he thinks that the 3D gimmick is just a faze. In ways you can say he’s right because in 1953 3D ran its course and then died out until the 80’s when it was revived for a bit until the release of VHS, which then led to the decline in attendance again. Because that happened back then, it had led to the steady decline in cinema audience. Critics also state that video piracy is one of the key factors to why 3D can’t take off as much as it did when it was first released.

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